According to the general press release (as shown here and here among other places), EMI will auction the bike used by Duffy in the infamous Diet Coke advert:
Duffy - the bicycle used by Duffy in the making of her 2009 Diet Coke commercialDuffy's bike will be in the second phase of auctions which starts on April 11th. To be in with a chance of buying it check this link after April 11th.
More details about the auctions:
The charity auction, which has been launched by EMI and is hosted by eBay, goes live today [April 6th] and will run until April 15.
It will feature more than 200 items including Coldplay lead singer Chris Martin’s jacket from the 2010 Viva La Vida world tour, Jane Birkin’s own Birkin handbag designed by Hermes, a pair of vintage speakers from Abbey Road’s famous Studio 3, five nights at Michael Franti’s yoga retreat in Bali and the Beastie Boys’ Japanese MTV award.
A second auction will take place between April 11- 21 and will include the MacBook used by David Guetta to create the demos for One Love, framed hand written lyrics from Brian Wilson, Tinie Tempah’s pink blazer from the Frisky video and a limited-edition Gorillaz lithograph signed by Jamie Hewlett and Damon Albarn.
EMI Group has committed to match all funds raised from the auction up to a maximum of one million euros. All the items can be viewed at ebay.com/EMIfamily4Japan