Wednesday, December 17, 2008

17 Dec: Duffy to star in Diet Coke ads

The below article appeared in the sun today.

Duffy to star in Diet Coke ads

POP beauty DUFFY is to be the new face of Diet Coke.

The Welsh singer has landed a six-figure deal to star in a TV ad campaign.

The 24-year-old — real name Aimee Anne Duffy — has been picked for her “raw and edgy character, say bosses.

They want to move away from typical Diet Coke ads with stick-thin models and chiselled hunks.

Last night a Coke source said: “We’re delighted Duffy’s on board. She’s ideal to reach our target audience in the teen and twenties age ranges.”

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