Soul singer Duffy finds satisfaction in music, not numbers
Welsh songstress Duffy has been compared to everyone from Amy Winehouse to Dusty Springfield and even Australia's own Gabriella Cilmi.
With her smoky vocals, honest lyrics and old soul sound, Duffy found almost instant success last year with her first singles Rockferry and the smash hit Mercy.
Her debut album Rockferry reached number one in the UK, number four in the US and number 12 in Australia, and has already sold more than 4 million copies globally.
But the blonde 24-year-old, born Aimee Duffy, is trying not to focus on the numbers and the comparisons. She's just enjoying the ride.
"Success is a very funny thing - I don't reckon we ever really feel successful," Duffy told AAP.
"[The secret is] not taking yourself too seriously, and when I remembered it was just about music a lot of the fear disappeared then.
"I didn't want to be the most beautiful woman, I didn't want to be the most successful.
"It's about finding that satisfaction, that one thing in life that's yours, and inevitably I suppose the music is."
Growing up in Nefyn, north Wales, Duffy first discovered soul listening to artists such as Marvin Gaye and Sam Cooke on the radio and was attracted to its brutality.
"The brutality of soul is something that cuts through everything else, or it did for me anyway," she said.
"But today I don't really think soul belongs to a genre, it's just a sense of honesty."
The Grammy-nominated singer is in Australia for a brief visit ahead of a national tour with the V Festival in March and April and a show at the Sydney Opera House.
She will play her first official Australian gig - a MySpace show - on Saturday in Sydney.