Duffy will put some fizz into the Brit Awards when her Diet Coke TV advert premieres during the ceremony.
Whizzing around on a bicycle in a glam stripy top, the star will be seen going Awol from one of her concerts.
The Welsh singer cycles down a supermarket aisle while bleating out the Sammy Davis Jnr soul classic I've Got To Be Me.
Speaking about her lucrative ad, the 24-year-old said: 'One thing I like to do – my way to rebel on tour if you like – is to take off on my own and turn my phone off. It feels slightly naughty but it's important to have those moments.'
The advert will be shown on Wednesday when the awards are broadcast live on ITV1 from 8pm.
Sunday, February 15, 2009
15 Feb: Duffy to add fizz to the Brits
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Diet Coke is to debut its new TV spot featuring Welsh singer Duffy on February 18 during ITV1's coverage of the Brit Awards.
The 60-second ad, created by Mother, stars Duffy alongside other confident young women who are taking a stand against the pressures of modern life.
It shows the 'Mercy' singer leaving the stage after a sell-out gig as the audience calls for an encore. Before delivering the finale she spots a bike propped up backstage and cycles off singing the soul classic 'I've Got To Be Me', made famous by Sammy Davis Jr in 1968.
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